athenahealth Rebrands Centricity Business to athenaIDX, Reflecting Continued Strategic Focus on Helping Health Systems, Hospitals, Billing Services, and Large Practices Optimize Financial Performance (2024)

WATERTOWN, Mass., July 14, 2020 (GLOBE NEWSWIRE) -- athenahealth, Inc., a leading provider of network-enabled software and services for medical groups and health systems nationwide, today announced that CentricityTM Business will be renamed athenaIDX™. Through the operational integration between Virence Health and athenahealth, this rebrand aligns the enterprise Revenue Cycle Management (RCM) solution with the company’s product portfolio and leverages the strength of the IDX and athenahealth brands.

athenaIDXisan on-premise or cloud-hosted enterprise RCM solution that helps health systems, hospitals, billing services,and large practices optimize financial performance and successfully adapt to healthcare payment reform. It is currentlyin use bysomeofthenation’slargesthealthcare organizations,includingBanner Imaging, Baystate Medical Practices (BMP), Dignity Health, Memorial Sloan Kettering Cancer Center, and Sharp HealthCare. Based on 2018 CMS Cost Report data, athenaIDX hospital clients achieved an industry-leading 43.6 days in accounts receivable, saw net incomes roughly double that of the industry average, and had the lowest bad debt percentage among customers of other hospital RCM solutions. Additionally, the first claim payment success rate for ambulatory clients is 94% according to the athenaIDX customer metrics program.

“As decades-long users of athenaIDX, Baystate Medical Practices has thrived,” said Jonathan Moss, Director, Medical Practice Business Services, BMP.“In the past 15 years, the organization has more than doubled in size to over 1,000 clinicians, and one billing staff is now able to support nearly three times the number of clinician accounts.The efficiencies afforded by athenaIDX have allowed us to flourish in securing reimbursem*nt for the valuable services BMP’s professionals provide to the community.

“In these same 15 years, BMP has consistently participated in the Vizient Billing Office Survey to benchmark against peer faculty practice plans across the nation in both cost and revenue operations.While ranked at 59 several years ago, BMP has consistently attained ‘top five’ rankings in the past four years, and in 2019 we were ranked number one for the first time!Our users have been empowered by the functions and intuitiveness of athenaIDX, and our client service team has fully supported our journey, making it their goal to help us get to number one. They truly believe in their clients and their systems’ capabilities,” continued Moss.

athenaIDX helps healthcare organizations minimize risk, maximize margin, and enhance growth by creating actionable financial insights for organizations across all care settings. The solution’s powerful technology stack and automated workflows reduce redundancies, streamline collection operations, and expertly manage alternative payment models to deliver best-in-class performance, including reduced days in accounts receivable and increased first claim payment successes. It provides a single, comprehensive view of financial metrics for executives and a streamlined experience for patients, from scheduling to a single view of patient financials. Additionally, athenaIDX provides a single financial platform that can integrate with all leading electronic health records (EHRs) without disrupting workflows.

“athenaIDX has been helping customers accelerate revenue reimbursem*nt and improve profitability for more than 50 years. The solution’s low-touch, gold-standard automated workflows that proactively push issues to revenue cycle staff enable them to shift efforts from researching routine problems to solving complex challenges. This translates into lower cost-to-collect, faster speed-to-cash, and the response times needed to facilitate effective, efficient billing workflows,” said Paul Brient, chief product officer of athenahealth. “Aligning the product portfolios enables us to effectively execute on our roadmap and support our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.”

athenahealth is also extending the strength of this brand to athenaEDI™(formerly Centricity EDIServices) and athenaIDX for Group Management (formerly Centricity Group Management). athenaEDI fully integratesworkflows for eligibility, claim information, and remittance data intoathenaIDX. The strength of this integrated solution enables users to focus on their workflows seamlessly in their core athenaIDX, or athenaIDX for Group Management solution with all of the data at their fingertips.

The athenaIDX brand name was inspired by the solution’s rich history as a flagship product created by IDX Systems Corporation, which was headquartered in Burlington, VT and acquired by GE Healthcare in 2006. In 2018, a portion of the former IDX business was sold to private equity firmVeritas Capital, after which the business operated under VVC Holding Corp. (commonly referred to as Virence).In 2019, Virence became operationally integrated with athenahealth.

For more information on athenaIDX, please visit: https://www.athenahealth.com/solutions/revenue-cycle-management.

About athenahealth, Inc.
athenahealth partners with medical organizations across the country to drive clinical and financial results. Our vision is to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all, and we are pursuing this through our medical record, revenue cycle, patient engagement, and care coordination service offerings. Our expert teams build modern technology on an open, connected ecosystem, yielding insights that make a difference for our customers and their patients. For more information, please visit www.athenahealth.com.

Centricity is a registered trademark of General Electric Company.Virence is a brand owned by VVC Holding Corp.

Contact:
Jean Borgman
media@athenahealth.com
617-402-1031


athenahealth Rebrands Centricity Business to athenaIDX, Reflecting Continued Strategic Focus on Helping Health Systems, Hospitals, Billing Services, and Large Practices Optimize Financial Performance (2024)

FAQs

Are centricity and Athena the same? ›

athenaIDX (formerly Centricity Business™ *) is an enterprise-wide RCM solution that guides health systems, hospitals, large ambulatory groups, and Billing Services to optimize financial performance and successfully adapt to healthcare payment reform.

Did Athena buy GE Centricity? ›

The deal closed on July 11, 2018. Virence subsequently merged with athenahealth - another medical software vendor purchased by Veritas Capital in 2019. The Centricity brand continues to be owned by GE Healthcare.

Is athenahealth the same as athenaIDX? ›

athenahealth rebrands Centricity Business to athenaIDX, reflecting continued strategic focus on helping health systems, hospitals, billing services, and large practices optimize financial performance.

What is the athenahealth business model? ›

As highlighted in the interviews, athenahealth goes to market through an aligned or shared- incentive model, where it collects a percentage of total customer collections based on performance.

Who is AthenaHealth biggest competitor? ›

Top Competitors and Alternatives of AthenaHealth

The top three of AthenaHealth's competitors in the Electronic Health Records (EHR) category are eClinicalWorks with 15.47%, Meditech with 11.88%, Epic Software with 7.62% market share.

Is Athena health a CRM? ›

No, Athena Health is not a customer relationship management (CRM) software. It is a cloud-based electronic health records (EHR) system that helps healthcare providers manage patient data and streamline their workflows.

What is GE Centricity called now? ›

Explore Centricity EMR – a reliable medical software system designed to enhance patient care and workflow efficiency. It offers a comprehensive platform with an intuitive interface and advanced features. Previously owned by GE Healthcare, Centricity EMR is now rebranded by athenahealth as athenaIDX.

What is Centricity in HealthCare? ›

Centricity practice management enables physicians and administration to perform the day-to-day tasks involved in running a practice from scheduling appointments, billing, and follow-ups.

What does Centricity mean? ›

cen·​tric·​i·​ty sen-ˈtri-sə-tē : the quality or state of being centric : a position of central prominence or importance. the centricity of the family in Western values. One other explanation for New York's growing centricity in world music lies in its growing world centricity.

Is athenahealth being bought out? ›

athenahealth, an EHR vendor boasting cloud-based tech solutions, has been acquired by two private equity firms, Hellman & Friedman LLC and Bain Capital, for $17 billion.

What makes athenahealth unique? ›

About athenahealth, Inc.

Our innovative technology includes electronic health records, revenue cycle management, and patient engagement solutions that help healthcare providers, administrators, and practices eliminate friction for patients while getting paid efficiently.

Is Athena an EMR or EHR? ›

Is athenahealth an EHR or EMR? athenaOne is an electronic health record system with capabilities to handle practice management, billing, patient portals, and more. athenahealth handles electronic medical records as part of their EHR solution.

What is the old name for athenahealth? ›

Virence Health ("Virence"), the former GE Healthcare Value-based Care assets that Veritas acquired in 2018, will combine with athenahealth under the athenahealth name and brand.

What is the competitive advantage of athenahealth? ›

Athenahealth's competitive advantage is that the cloud based software allows for quick installation, remote technology updates, little-to-no server outages, and a pay for performance model. Athenahealth's More Disruption Please (MDP) programfosters the growth of high potential, early-state startups.

Who is the CEO of athenahealth? ›

Bob Segert, Chairman & CEO.

What is GE centricity called now? ›

Explore Centricity EMR – a reliable medical software system designed to enhance patient care and workflow efficiency. It offers a comprehensive platform with an intuitive interface and advanced features. Previously owned by GE Healthcare, Centricity EMR is now rebranded by athenahealth as athenaIDX.

What company owns Athena? ›

On February 15, 2022, the company was acquired by Bain Capital and Hellman & Friedman for $17 billion.

Who is the parent company of Athena health Care systems? ›

Athenahealth was acquired by Bain Capital for $17B on Nov 22, 2021 .

Who is Athena affiliated with? ›

Essentially urban and civilized, Athena was probably a pre-Hellenic goddess later taken over by the Greeks. She was widely worshipped, but in modern times she is associated primarily with Athens, to which she gave her name and protection. The Romans identified her with Minerva.

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